The Slow Death of Instagram and Facebook….

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“IG just ain’t right no more…”

The hunger to be liked is perhaps the most addictive non-chemical phenomenon I’m aware of. Nearly every effort we partake in is in some manner to make someone start to or continue to like us. Who is that someone? For devout Christians or Muslims it’s God who must like us. (There is hell to pay if he doesn’t like us.) While dating, especially when we are young, it is imperative that our lovers…like us. At least it should be. At work we want our bosses or clients to like us. It certainly seems counterproductive when they don’t like us.

Is seeking to be liked wrong? Nah. It’s fine. Being liked is all about congruency. Fitting together with others is fundamental. I mean, truly fundamental. Atoms bond with nearby atoms and form molecules based on how easy it is for them to share resources. They “like” one another, so they bond.

So why am I shorting my stock in Facebook and Instagram? To put it simply, it’s because both platforms have rigged the system to control how many likes a user gets on a particular post. Initially, it was a combination of a meritocracy and a chronological reward system. Post timely, good content and get showered in likes and promotion for you self, your brand, etc…

Now Facebook and Instagram have put an invisible vending machine interface between you and those followers and their precious likes. This after years of letting people exchange likes for free, unfettered.

For me, my instagram posts generated twice and many likes when I had half as many followers…

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Now, after a very recent algorithm tweak (or I might be shadowbanned 🤔) my likes trickle in at a snails pace. Slower even. I have deleted and reinstalled the IG app a few times as I debate abandoning the platform altogether. As for Facebook I still use it but only for messenger and to scroll memes and news. My posts get substantially less likes than they used to on there of course….

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I have a serious glamour photography business developing here, and chasing IG likes seems like something I should let my gorgeous models worry about. Not me. Even they don’t get the engagement I think a typical flawless twenty something should get. I mean, a pretty gal has always been able to trade on her beauty as a commodity. If you try to force pretty girls to pay to execute that commodity trade, then they will eventually evaluate the commissions you charge (for advertising etc) and maybe go elsewhere. Instagram is losing its fundamentals. Facebook has good fundamentals but is starting to feel dated and repetitive. Perhaps some new way of exchanging real time data is around the corner. I say bring it on….

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Exit.

4 thoughts on “The Slow Death of Instagram and Facebook….

  1. Not sure what’s going on, but if I click on your last 3 Twitter posts with links to Instagram, I’m getting Page Not Found.
    If your links aren’t working, you will get penalised, prob by Twitter as well as IG.

    Like

  2. Website is definitely the way to go. It’s the one piece of real estate on the internet you can control. Build a decent presence. Instagram is not a place to build a business. Like you say the rules change every week (day?).
    Use Instagram and Twitter as signposts to get people to the web page. Facebook too maybe, tho I think the nature of Facebook is evolving and is becoming more of a news feed for people. If you can signpost your webpage from FB then use it.
    The website says you’re serious about your craft. You know you are.

    Liked by 1 person

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